Our most important tool for improving the income of family farmers is the gebana model. According to this model, family farmers receive 10 per cent of the revenue from the sale of our chocolate in our online shop. This money is paid in addition to the organic and fair purchase price they receive for the cocoa. We distribute this 10 per cent directly to all families each year as an unconditional bonus.
However, we currently only process a fraction of the cocoa we buy from the family farmers into chocolate for our online shop. We sell most of it directly to wholesalers. With our own chocolate production on site, we will also be able to significantly increase the amount of chocolate produced. Our long-term goal is to produce up to 280 tonnes of chocolate directly in Togo each year.
The premiums we pay to each family according to our gebana model are still too low. We're giving ourselves one ✅.